Writing
I love design and branding so much, I just won’t shut up about it.
After religiously reading Brand New by Under Consideration for years, I was honored to be asked to guest write. Below are recent reviews of identities for companies ranging from apps and chocolate to architecture and garbage mushrooms. (Reposted with permission.)
September 12, 2023
Nom De Shroom
Brand New Review:
Afterlife by Dragon Rouge
A less than positive write-up for an identity that, in my opinion, was nicely executed but lacked in concept. Read more.
August 8, 2023
Every Nown and Again
Brand New Review
Nown by Brand Brothers
An unusual new identity that may not appeal to everyone but struck me as weird, eccentric, and refreshing. Read more.
October 24, 2023
Outlive
Brand New Review:
Outlive by Together
An identity full of well-executed trends that amounted to a confused aesthetic. The most questionable part about this brand is their claims to “doing good for the planet.” Read more.
October 24, 2023
I Knew You Were Truffle When You Walked In
Brand New Review:
Recchiuti by Manual
A successful rebrand that employs a quirky font. Commenters thought they overused the type and should have kept it to the logo, but I stand by my opinion that it that is precisely what makes the identity stand out. Read more.
October 24, 2023
Got Buns, Hun?
Brand New Review:
YumBun by How&How
A vibrant identity that probably appeals the most to Gen Z but done with restraint to appeal to the masses. Tasty. Read more.
June 5, 2023
Up to the Task
Brand New Review:
Airtasker by Koto
A fun identity that employs a trend or two (see: that blue) but done at the highest level of execution with some interesting nuances. Read more.