Iron Works

ABOUT

IronWorks is an eBook series developed to connect amateur craftspeople with material vendors. The challenge of Iron Works’ branding design lays in combining the very modern concept of a software application, with the rather antiquated craft of iron work. How do you fuse the two without stepping too far in one direction?

My responsibilities in marketing this eBook included the logo design, copywriting, illustration, landing page design, and social features.

ROLE

☷ UX/UI
★ Creative direction
✎ Copywriting
Ⓛ Logo Design
❑ Graphic Design
✒ Illustration